Domain Registration: How to Choose a Brandable Domain for Your Shopify Website
Building an online store today is an easy task, thanks to Shopify ecommerce website builder.
Shopify is one of the most popular platforms for ecommerce businesses and sellers who want to establish an online presence and sell their products on the web.
Before you build your own online store and start selling to customers worldwide, you need to choose a domain name and a proper name for your store.
In this article, we will discuss domain registration and how to choose a brandable domain for your new website.
Branding Your Shopify Website: The Role of a Domain Name
As we said, the first step towards building an online store begins with finding a brandable domain.
Not many people realize that a domain represents your entire business and it is the first touchpoint for your customers to understand what you do exactly.
That is why marketing experts share the opinion that owning the right website name is key to successful and hopefully international branding.
A domain name is one of the most valuable assets a business can own.
They are not wrong. An awkward, complicated, and unclear URL will turn people away and will destroy your brand building strategy.
Finding the perfect name of your choice may seem challenging due to high costs and availability of domains.
It is important to explore all of the options on new extensions and try out different names to see what works best.
What Makes For a Great Domain for Your Shopify Site
Your Shopify site deserves a unique identity that is worth all the efforts you’ve invested in building your ecommerce business.
You need a domain that breaks stereotypes and attracts your customers’ attention.
Before you start the hunt for a great domain name, we advise you to take some time to analyze the details that make for a great domain:
- A domain name that is easy to type, easy to write, and easy to remember
- A domain name that is short
- A domain name that is innovative, unique, and memorable
- A domain name that is relevant, definitive, and meaningful
- A domain name that is clean and free of any grammatical or lingual errors
- A domain name that is clear and descriptive of what your store or business is all about
These are just a few of the parameters that make for a brandable domain name.
How to Choose a Brandable Domain Name
When selecting a domain for your Shopify store, keep in mind these three parameters:
Your domain should be unique. It is recommendable to do some research and analyze what names are popular in your niche.
Doing so will help you understand which names are good to use and which aren’t.
This will also help you discover what you must do to beat the competition and attract as many customers as possible.
New domain extensions can be considered, especially if they suit your domain perfectly.
One such domain extension can help you create a name that is easy to remember, innovative, and instantly conveys the nature of your business.
Go for a name that is in sync with the most popular and intuitive keywords.
If you want to rank high on Google and other search engines, you should look for a name that has a decent search volume, as well as, a low keyword competition.
Choosing a name that is searchable means you are investing in a domain that has a prospective future.
And since voice search is modifying the way people search online, your domain should pass the so-called radio test.
A radio test is the best way to check if people can spell your new domain when they hear it.
If you are telling someone about your new website at an event or talking about your Shopify store on a podcast, are listeners able to pronounce the domain name immediately?
If yes, it means your domain has passed the famous radio test. This is why it is important that your domain is simple.
For example, www.sweetstore.com would easily pass the test.
And finally, you need to choose a name that is short and snappy. What does this mean exactly?
A name that is easy to type, easy to remember, and easy to pronounce makes for a brandable choice.
For example, your Shopify store should have a name that has 1-3 words and limited to under 18 characters.
Also, it is important to avoid any hyphens, numbers or misspellings as part of your domains as this may impact the searchable criteria we mentioned above.
If you are still struggling to come up with a domain that feels right, don’t worry. You need to give yourself some interesting topics to think about. For example, look for a domain that has hints of adventure to it or something that is inspired by an event or a book.
Coming up with the perfect name is not easy and sometimes takes time.
Domain Registration Through Shopify
Shopify makes it super easy to find and manage your own domain name.
By using the domain name search tool, you can find the perfect domain for your Shopify store. Setup and configuration are automated which means you have nothing to worry about.
You can choose a memorable domain to use it as the face for your brand and business online.
You can also renew your domain name, manage email forwarding, and remove domains from your store.
The Shopify domain name generator can not only help you search for business names but also to check for domain availability. You will know exactly which name is available for registration.
Your business needs a unique domain name. With such a name, you can build a successful brand online.
A domain name gives your Shopify store credibility and tells customers you are here to stay.
Having a domain name related to your niche or industry can help you rank higher.
So, are you ready to register your first domain?